Life and runways are too short for trial and error.
How many sales people have you hired and fired based on lackluster results?
Continuously hoping that “something” will happen with the next batch is not how to build a Product team - nor is it true for a sales team. Why would you think a trial and error approach will work for Sales?
How many years before VCs think your growth is too slow?
Each extra month spent hoping for a Sales breakthrough reduces your probability to make it to
Round B and, at best, negatively impacts your valuation.
What would you give for a Sales leader that has done $0m to
$10m multiple times before?
Problem is, that profile is attracting a million dollar package, if you can even find him or her. The
reality is that such a leader is not on the market for early stage start ups. They have earned
comfy jobs in later stage companies following a good exit. They get paid great money to work
without the growing pains or chaos of early stages. Can’t blame them.
OREF will get you to $10m in 12 to 24 months
Olivier’s Revenue Engine Framework (OREF) gives you the proven methodology, tools and
discipline needed to join the 13% club of startups that get over $10m ARR.
We build build the Revenue Engine processes and Sales teams that you need to escape the
never ending Founder led sales phase. Go back to building Product and invest in fund raising
while managing the board .
Don’t trust anything we say, ask our client
The latest example of OREF was with CAST.ai. OREF had the following impact in just 9
months. After 3 years of founder led sale that took the company to $1.5m, they implemented
OREF which got them to their $10M ARR target and Series B fundraising
a. World leading win rate
i. CAST got from 8-10% to 56% average win rate, and 78% for deals >200k
b. Much bigger ACV
i. Cast got x4.7 average deal size, $25k to $118k
c. Light sped sales cyle
i. 56% faster sales cycle at CAST, went from 6+ months to 78 days
d. Demand geneation on fire
i. From 2 demos a week in march to 450 qualified demos booked in
November alone
CAST raised a super high valuation B round only 7 months after their AR round thanks to that
explosive growth.
The same level of performance was achieved with OREF two previous companies as well, and
they both made successful exits.
Cash Efficient
The results above were achieved without increasing the resources CAST.ai was spending The headcount and marketing spend remained the same. OREF improved revenue output and eliminated the previous resource waste, freeing up many resources to accelerate growth further.
